Let’s say you work for a company that makes backpacks. An Example of What a Product Designer Does With these titles, there is an overlap in responsibilities. A product designer may be responsible for some or all of the above. This is all dependent on the type of the company, the size, and the diversity of the department. You might have heard a product designer also called the following: What is a Product Designer?Ī good product designer wears many hats but is ultimately responsible for the entire product creation process, the user needs, and experience of a product. Once you have the prototype, you repeat the market research before you turn your prototype into a product.Īnd voila – there you have it! The product design process in a nutshell. From here, you will work with graphic designers, engineers and other team members to turn your drafted idea into a prototype. This process sometimes involves focus groups and will be where the almighty budget comes into play. Once you have the idea drafted out, you will do some market research to refine and revise your product embryo. This will often involve some computer-aided design (CAD) skills, but sometimes will start out with pencil and paper, depending on your preference. If you’re the product designer, you’ll take that idea and go create a sketch, model or blueprint, depending on the product. To break things down further, the product development usually starts with that idea. It takes creativity, consumer-savvy, and the know-how to take a product from ideation all the way to production. A product designer makes a practical and functional product as artistic and attractive to a consumer as possible. They are artists, salesmen, marketers, architects, and engineers all wrapped into one. A product designer may be behind a cookie’s packaging, name, marketing, etc. No, a product designer isn’t in the kitchen creating a recipe (although they might be!) but they may design the look of a food product before it goes into production. A product designer has to be a visual designer as well, who designs websites, furniture, technology, cars and anything else you can buy. These product designers are typically employed by the manufacturers of most every product you can imagine. While a product designer does indeed create (or design) products, they are just a part of a larger design team. That’s because understanding the question, what is product design, product design actually entails so much more than just designing a product. While a title like “product designer” might seem fairly self-explanatory, it turns out to be a bit of a misnomer.
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